What is Social Media Marketing?
Social marketing or Social Media Marketing (SMM) is a way to promote goods and services using all currently available social media channels (social networks, blogs, forums, etc.).Its goal is to increase brand awareness, interest with the product, and maintain communication with existing and potential customers at a decent level. The correct and reasonable use of SMM allows you to familiarize your target audience with the brand (product, service), and draw attention to the activities of the company by increasing traffic to the company’s website.
Mind Map For Social Media Marketers
Brands should keep in mind that social media is more than a marketing and advertising platform. It is a great place to build trust and build relationships with your audience. Social media provides a great opportunity to communicate brand value and interact with potential customers.
To do this, brands must find a way to talk freely, show the human side of the brand, increase transparency, and build confidence in the audience. Focus on fun, simple engagement, respond to customer communication, and find meaningful ways to show social responsibility and deeper social interaction. Doing this can help you stay ahead of the game on social media.
Social Media Marketing How-To
1. Correctly choose the social channels you need to promote
The first thing to do is, determine your business needs?
Large brands with a large customer base often have multiple platforms. Giants like McDonald’s and Starbucks obviously have the resources to be everywhere at the same time, but if you are a small business, you should consider which platforms are best for your industry and audience.
2. Fill in your personal information correctly
The most important social media marketing foundation is the need to fill in your profile 100%. This not only makes your profile look more professional, but it also makes your business easier to find.
3. Focus on other companies, brands, and potential customers
Follow other people’s brands and become active participants in social space, not just profiles that promote your content. Whether it’s a competitor, a leader in the industry, or a potential customer, you should pay attention to how others operate on social media and pay more attention to others for inspiration. Pay close attention to posts that mention your brand or product.
4. Make a strategy for your content and brand
Now that your profile is set up, you need to decide what to publish daily. To attract your audience in the B2B space, Post content, news, and opinions relevant to your industry. Show off your product with action shots of your product and photos purchased by others.
5. Interact with others
Don’t forget: social media is about more than just yourself.
From commenting on posts to re-posting and posting others’ content, and getting attention on social media means becoming an active participant. By interacting with fans and customers, you can show off your personality while introducing your brand to new fans.
Interact with at least a few fans every day. It only takes a few seconds to follow relationships and participate socially, and it can accumulate customers and fans for you.
(hint: don’t reply to all conversations)
6. Find your brand declaration
When it comes to personality, one of the best ways to stand out through social is to define your unique brand statement. For example, for many large brands, adopting a chic or ironic tone with their fans is a rage.
7. Promote your social channels
Don’t mistakenly limit your social presence to social media. Some additional places you can promote your profile include:
- Your email, footer, and signature
- Your website header and footer
- Cross-promotion between social networking sites (think: promote your YouTube channel on Twitter)
- Pass signage and business cards in person
8. Monitor your social account for growth
Monitor your growth to ensure that you can reach as many customers as possible. With some software, and social reporting you can understand everything from the best performing content to your audience to ensure the maximum benefit from your promotion.
Social Media Marketing Plan
Before you start creating social media marketing campaigns, decide on your business goals. After all, starting a marketing campaign on social networks without a strategy is like wandering through the woods without a map – yes, it will be fun, but most likely you will be lost.
When defining the goals of social media marketing, ask yourself:
- What do you want to achieve with SMM?
- What are your goals?
- Who is your target audience?
- Where does your target audience “live” and how will it behave on social networks?
- What message do you want to convey to your audience using SMM?
Your business should not only become a source of information for the SMM strategy, but also manage it.
For example, an eCommerce project or travel business, due to its powerful visual component, will greatly benefit from being on Instagram or Pinterest. While a B2B company that sells data analysis software for large companies will get more benefits on Twitter or Linkedin.
Social Media Marketing Trends 2020
In the “online era” advertising on social networks is really important for any business. Today, the number of users of social networks is 2.8 billion. It is expected that in 2020 this figure will reach 2.9 billion, and in 2021 will exceed 3 billion.
But simply using social networks is not enough. Even here there are elements that will not interest anyone. Therefore, you need to figure out how to use SMM in accordance with the latest trends. And the special attention of users on the profile and brand page attracts graphics and images
Everyone loves to watch videos, because they provide an opportunity to relax. Marketers love videos for their highest conversion rates. Undoubtedly, today is the best way to familiarize the user with the product.
2. Streamer Collaboration
Many companies have not yet understood this, but streaming is one of the best areas for advertising a product. Firstly, with cooperation you instantly get a person who is trusted by a large audience.
Secondly, this is daily marketing for several hours. Thirdly, this is a chance not to create direct advertising that loses its effectiveness
Platforms like Twitch are gaining more and more popularity. Streamers are able to recruit tens of thousands of active observers for several hours. This is a great chance to advertise your product .
3. Online Reviews
About 80% of users trust online reviews as product recommendations. In other words, 8 out of 10 at least once will buy a product that they learned from the review. If the product is really good, then customers will tell their friends about it. Success guaranteed.
4. AR, VR, 360 ° video, 3D photo
Augmented and virtual reality technology was first used in games and movies. Now she has appeared on social networks. A vivid example is the masks on Instagram. Companies have already adopted this tool and are actively using it in their advertising.
While these technologies are used by large companies. But, perhaps, over time, they will become more accessible to small and medium-sized businesses.
5. Interactive content
Users love interactive content for novelty and originality. An example of such content is polls, tests and sliders on Instagram story. It is expected that in 2020 this format will retain its popularity.
6. Tik Tok application development
TikTok is a social network with Chinese roots, where you can upload short music videos, exchange messages, and live broadcasts.
TikTok is gaining popularity, and many bloggers are already moving there. And behind them are the brands. While there are few ways to monetize and promote, but the social network is actively developing. New services and methods for promoting an account in TikTok will appear. Most likely they will be similar to the promotion on Instagram – a set of subscribers, mass follow and mass share.
7. Sales development in social networks
The developers listened to the desire of users to make purchases within social networks without switching to external sites. So there were product cards on Instagram and Facebook, online stores, shopping tags.
Facebook is not far behind and has already launched its Facebook Pay payment service. While it is being tested in the USA. You can’t make purchases on Instagram yet – to order, you still need to go to the store’s website. But the emergence of new features suggests that the platform is interested in the development of e-commerce. In 2020, the trend will continue, new features for sales may appear in social networks.
Top 50 Social Media Sites
Here are the top 50 social media platforms where you can engage the user to achieve your marketing goal.
33: We Heart It
36: Open Diary
39: Gaia Online
42: Funny or Die
Question Answer about Social Media Marketing
Social media has become one of the most important aspects of digital marketing. It provides incredible benefits, and help businesses around the world to reach millions of customers.
Social media marketing is low cost and most cost-effective way for advertising strategies. It is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility and brand awareness.
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly.
Social media marketing is potentially very effective, but it depends on lots of variables that many business people are not willing, or are unable to address. This is why we get so many different responses, there are people who are getting incredible results and lots of people who derive zero from their investment into social media marketing.