10 Marketing Trends to Win Customers in 2020

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Every entrepreneur is worried about the question: “How to keep regular customers and attract new ones?”. In this article, we have collected the most important trends of the year that will help build the right marketing strategy. Here top 10 Marketing Trends to Win Customers

1. Customer Experience (Marketing Trends)

Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. This is the customer experience of interacting with the company. If you focus not on how to convince the customer that your product is the best, but on creating a better experience and level of service, you can achieve much greater results.

According to a study, 73% of customers consider customer service quality to be an important factor in their purchasing decision.

Positive customer experience makes customers contact your company again and again. This is partly because the customer interacts more and more online, and based on impressions, makes conclusions on whether he should contact this company again or not.

What to do?

Check how convenient and logical the user is to interact with you. Develop effective payment systems, simplify the mobile version, improve the site design.

2. Personalization (Marketing Trends)

Personal contact with each client is not only an automatic replacement of the name in the email newsletter. Artificial intelligence analysis of information in social networks and the scale of personal data collection allows you to personalize everything from content to product recommendations.

Clients are bombarded with information from different channels, content is over-saturated. To be noticeable in the flow of advertising messages, you need to find new ways to convey information. The key to this situation may be reaching a new level of personalized treatment.

According to an Epsilon survey, 80% of consumers said they were more likely to do business with a brand that provides personalized experience.

What to do?

Do not be limited to simple segmentation. Gather information, learn more about the client and give the product and content that is right for him.

3. Automation and artificial intelligence (Marketing Trends)

Artificial intelligence technologies have stepped far forward, and now it has become much easier to learn about the audience. In the past few years, more and more companies have begun to use automation to improve marketing strategies. Artificial intelligence is one of the main technologies for creating smart assistants on sites, for example, chatbots.

Big data helps get information in order to give a personalized experience on a larger scale.

It should be remembered that the human factor remains important, therefore, automation is help, but not a replacement for real people.

What to do?

Use smart assistants. Analyze data to simplify work with clients.

4. Loyalty (Marketing Trends)

Another trend is the strengthening of work with regular customers. Research shows that attracting a new customer is five times more expensive than maintaining the interest of regular customers.

Regular customers improve brand reputation, increase their recognition. They recommend you to their circle of friends – friends, relatives, colleagues. That is they make free advertising for the brand. And here we again come to customer experience and its importance, especially for regular customers.

What to do?

Do not chase new customers, but focus on ensuring that regular customers return to you because you have the best customer service. Build personalized communication with regular customers.

5. Live video (Marketing Trends)

Video has become one of the main types of content. Suffice it to say that YouTube today is the second-largest search engine in the world. According to Cisco statistics, in 2020, 75% of mobile traffic will belong to video.

The most relevant form of video content in 2020 is live broadcasts. Users want live contact, and live broadcasts just give the effect of presence: you can ask a question and get an answer right there. For companies, this is easier, because you do not need to spend a lot of time and money on video editing.

What to do

Include webinars, interviews, social media broadcasts in your strategy.

6. Podcasts (Marketing Trends)

This is a type of content with a deep degree of involvement: 80% of users listen to the content to the end, 69% confirm that thanks to advertising in podcasts they will learn about new products (according to a study by the analytical agency Nielsen).

In 2020, the podcast industry will grow even faster thanks to rapid advertising and technological changes, and this is great news for both content creators and listeners.

Podcasts are popular because they are easy to manage. At any time you can make it quieter or interrupt and return to listening later. You can listen to them on the way to work, in the gym, or while you are preparing dinner.

Using statistics and given the behavior of users when listening, you can understand who your customers are. And so we come back to the trend of personalized content: with the help of podcasts, you can create just that.

What to do

Use this tool, As users are not tired of the new information channel.

7. Voice search (Marketing Trends)

It is predicted that in 2020, 50% of all requests will be a voice. Users search for the fastest information, such as when on the go. They want the right information on the search page. The method of search is changing – the mechanisms of search engines are changing.

Now it’s not so much important to be the first in the issue but to get into the “zero” line and in the selected fragments of Google or Yandex. Often the information in the “zero” line is the only thing that fits on the first screen of the phone.

Users do not always go to the site, but, despite this, they will see information about the company more often, which will increase recognition.

What to do

Optimize content for delivery in the “zero” line and highlighted fragments of Google and Yandex.

8. Visual content (Marketing Trends)

Despite the boom in voice search, visual content is still trending. And is more popular than text material. This is not surprising: according to research, our brain perceives visual content 60,000 times faster than text.

According to Socialmediatoday, 62% of millennials (namely, they are now the main solvent audience) are more interested in visual content than in any other.

What to do?

Add texts with info-graphics, videos, and photos. This will help not only interest the user but also convey messages more clearly and more convincingly.

9. AR Technology (Marketing Trends)

AR (Augmented Reality) is a technology by which virtual objects become visible in reality. AR-technologies are developing, and in the future, they will occupy no less place than video advertising. Filters for photos, masks on Instagram, the game Pokemon Go are the simplest examples of AR. More complex options: trying on clothes or choosing furniture directly in the AR application.

This technology captures retail. Users are more likely to purchase a product if they have already “tried” it, although not in reality. About 50% of users will prefer to purchase in a store with AR options.

AR helps to stand out because this technology is used by relatively few companies. And also to retain attention and give the client a new, improved experience in interacting with the product.

What to do?

Create an AR application for your products, use AR elements on social networks.

10. Educational content (Marketing Trends)

The strategy of educational marketing will be another important area of ​​this year. People want to be helped to solve a problem, and not persuaded to buy a product, the need for which they may not even realize. The likelihood of purchase will increase if you tell how you can solve the “pain” of the client.

Almost all content today is not just head-on advertising and demonstration of the benefits of a product or service, but user training or information. Good educational marketing helps with problem-solving and makes choices faster.

What to do

Give useful content on problem areas of the client. Conduct webinars for potential buyers, send manuals, checklists, instructions.

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