2020 New, Interesting, Deep and Implicit Global Trends

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Food robots, Mental Health, and unmanned vehicles – all this lies on the surface. What can you say about farming trends in Alaska among women? And the market for instruments to combat growing suicide among millennials? Below we have tried to select for you 10 in-depth global trends of 2020, which, in our opinion, maybe the most interesting, and in places awesome. So let’s go.

Retraining workers over 50

What is retraining workers over 50?

It is a program for advanced training and retraining of older people.

Cause of this Trend

it is trending because of Two global trends the growing share of older people and the automation of production and business processes form dangerous “scissors”. The age of cars has made life difficult even for young people, and even for the elders. Few people deal with them, and their number is growing. However, the study revealed that not everything is so simple. It turned out that retraining a person older than 50 years is exactly two times cheaper than investing in yesterday’s graduate.

How can I use this trend?

Automation is everything. Sooner or later you will have to reduce labor in many areas of business. Does it then make sense to invest in youth if it is possible to re-qualify an employee who has been proven over the years? In addition, retraining will cost less than working with graduates. When the time comes for artificial intelligence or android to replace experienced employees in the age, the latter themselves will be ready to retire. And no layoffs.

AI Assistants for Managing Retirement Savings

What are AI assistants for managing retirement savings?

Programs for managing savings. Artificial intelligence takes into account not only the financial condition of a person but also a lot of data on the development of the economy, social trends up to the analysis of the profitability of specific tools.

Causes of this Trend

In 2019, banks spent $ 5 billion on artificial intelligence, a billion more than last year. Not surprising, because you need to use the amount of information available to financial corporations. The largest US bank, JP Morgan, transacts $ 6 trillion a day and knows almost everything about its customers. Considering that 25% of working Americans do not put off for old age, and 44% are not sure that they are doing it right, a promising market niche was found.

How can I use this trend?

In addition to banks, there is another area that accumulates user data – retail. Investors and merchants know a lot, which means that you need to carefully monitor product strategies. Somewhere to play ahead of the curve, and somewhere to use in the business catch trends.

Farming for women in Alaska

What is farming for women in Alaska?

Women already make up 47% of the total number of US farmers, although more recently they were a familiar minority. The number of farms in the state is also growing.

Cause of this Trend

The main reason is peonies. The product in demand here blooms in late summer, and not in spring, as is usual in other places. It turns out that Alaska has something that others do not have at this time. And it sells well, without requiring large investments and labor. A great option for young mothers who began to actively equip small plantations. The state authorities, in turn, help entrepreneurs with grants.

How can I use this trend?

The state is ready to financially help young mothers, pensioners and the unemployed in order to occupy them with something: to support the aggregate demand and ease social tension. At the same time, people feel necessary and useful. However, there is not always a suitable case. In Alaska, the stars converged, and everything literally bloomed. Take a look around and compare your own initiative to earn with what surrounds you.

Our condo many are everything!

What is this?

Second-hand stores and charity outlets experience a sharp increase in revenue in 2019. Here you can give away your things or buy goods for free to help a good cause. The reason is the release of Netflix reality show “Cleaning with Marie Kondo”, a Japanese writer who promotes her own method of cleaning up an apartment and organizing space. The main feature of the method is to get rid of things that are no longer pleasing, in the truest sense of the word

The reason for this trend

A society of excess and ostentatious consumption is becoming a conscious society. Fewer things, more eco-friendly activities. Today it is both fashionable and warms the soul, raising self-esteem. The huge merit of Kondo is in ridding the public of internal contradictions. Usually, a person does not dare to throw away the old thing, because it is a pity, and it will come in handy. And here is a strong external impetus help to overcome the barrier. it is worth listening to a worldwide celebrity.

How can I use this trend?

The trade-in scheme does not need to be introduced, but not everyone has guessed to turn it into an environmental wrapper. And in principle, any initiative that can be environment-friendly will work only as a plus. Even a separate collection container or battery collection point in your store. With the approach of working technologies for processing textiles and leather into useful and commercially attractive, you will save second-hand stores themselves. Because of Marie Kondo, stores no longer cope with the volume of incoming items.

Labeling Vegetable Meat

What is this?

It is the market of means and tools for labeling vegetable meat. Such tools will help buyers distinguish meat from the animal origin from the vegetable.

The reason for the trend

Alternative meat sales rose 8% over the past 12 months, while regular meat sales fell 0.4%. Vegetable producers earned nearly $ 1 billion in 2019, which is 56% more than in 2015. This situation is very annoying for American herders, who are beginning to lobby for laws and restrictions for companies such as Beyond Meat.

How can I use this trend?

Definitely, the product labeling business will grow rapidly. The niche is still free. We can say for sure that soon the production of vegetable meat will be so simple and affordable that everyone will be able to launch their own domestic meat farm. So there will also be a demand for meat labeling. Do not miss this wave!

Digital detox is trending again

What is Digital detox?

it is group camping trips subject to the prohibition of using electronic devices and talking on working topics

The reason for the trend

Any trend over time appears antitrend. And the wider the phenomenon, the stronger the antitrend. And even more so about a potentially dangerous trend. According to Digital Detox, 77% of people sometimes check or pretend to check the phone in order to avoid communication. 38% of respondents communicate less with their half or close friends because of a hang on the phone. And 20% check notifications on a smartphone even during sex. The demand for a digital detox is growing predictably, and the same company, Digital Detox, is renewing its famous US retreats, which ended after the death of its founder. The new owner, a childhood friend of the former owner and initiator, plans to expand and open courses for school teachers on how to save children from potential digital dependence.

How can I use this trend?

When developing a business on the network, do not forget about offline. Can I call the company and make an order by phone? Can I pay in cash? In addition, there will be a growing demand for goods for sports, tourism, and hobbies such as pottery or cutting and sewing. If you’re already selling one, add the magic words “digital detox” to your promotional materials and the walking sticks will take on a new meaning. And cozy cafes without a single screen have long gone into growth.

Millennial suicide tools

Millennial suicide tools
suicide rates among the USA Youth

What is this?

A sharp increase in the level of suicides per capita in the category from 15 to 24 years. Moreover, among men since 2007, suicides have jumped by 45%, and women – by as much as 87%!

Cause of this trend

The American Medical Association has linked the epidemic to rising opiate consumption, depression, and more accurate reporting. Nothing new: people struggle with their psychological problems in such a terrible way. But where these problems come from remains to be seen.

How can I use this trend?

With the spread of information about the epidemic (and it is difficult to find another word), the demand for thematic training and seminars will increase. It is hardly worth working directly with a risk group: it does not always succeed, and the victim’s relatives may well go to court. Here, to teach parents how to discern in a child a potentially suicidal person and what to do with it is a useful and sought-after direction.

The wine industry in Scandinavia

What is this?

Wineries in the countries of Scandinavia – Denmark, Sweden, and Norway.

The reason for this trend

Global warming has increased the warm season in Scandinavia, allowing more grapes suitable for wine production to be harvested. To date, Denmark has 90 wineries, in Sweden – 40, in Norway – 12. For comparison, 15 years ago there were only 2 in Denmark. Based on the forecast, namely, a possible increase in the average annual temperature in Scandinavia by another six degrees to 2080, the north of Europe will produce more wine. Not surprising. If the forecast comes true, the climate of Sweden will be similar to the climate of northern France.

How can I use this trend?

Wine from Scandinavia will, in any case, remain a rare, valuable “artifact”. And more expensive than semi-sweet or dry from France, Italy, and Spain. Imagine a label on a white bottle, made in the style of the Vikings and with the text in Swedish or Norwegian? It looks, of course, stunning. It is unlikely that you can build a good business for the supply of such wines, but it’s easy to surprise a valuable business partner or VIP client. Or emphasize the commitment of your brand to subtle taste and elegance. It’s perfect as an “aperitif” to the PR campaign, which is somehow connected with northern Europe. Why not play a bottle among the target audience by advertising tours to Scandinavia or by launching a new line of Swedish household appliances?

Disaster Capitalism

What is this?

The catastrophe capitalism market is gaining momentum. And this is not about the fact that corporations themselves arrange disasters, but about how they react to them. A great example is a Powerwall ad with Elon Musk amid forest fires in San Francisco.

The reason for the trend

Objectively, the climate situation is getting worse. There are more and more natural disasters, and at the same time, the demand for rescue equipment is growing. Corporations see this and respond immediately, and do not care that all this violates ethical standards.

How can I use this trend?

If you like to take risks :), open your situational marketing agency, which will allow companies to effectively respond to disasters, in accordance with ethical principles and local standards.

Water Rights

What is this?

By analogy with the purchase of rights to oil fields, today many companies buy land in order to obtain rights to freshwater.

The reason for this trend

According to scientists, the temperature of the earth is rising, and at the same time, the risks of a freshwater crisis will grow in the future. Many investors and far-sighted companies prepare for it in advance and invest in land plots not in order to develop farming or build something, but for access to fresh-water. (from a nearby river or groundwater).

How can I use this trend?

Unfortunately, this market will continue to grow and Moreover, the dynamics of growth in demand for such rights is a little frightening. The cost will only increase if the volume of freshwater reduced. You can open your own agency for the sale of rights, or you can invest in freshwater or in companies that are engaged in production.

To summarize

In general, 2020 promises to be very busy. The US presidential election, the planned merger of Sprint and T-Mobile, which, can significantly affect the development of 5G networks, as well as the growth of China’s technological independence from the United States, can all lead to completely new trends. We also recommend that you follow the developments around the Gig Workers association, in which some independent contractors Uber, Lyft and DoorDash will be qualified as full-fledged employees of companies with higher salaries and additional benefits. And of course, I would like to separately highlight the emergence of a trend for the use of your phone for its intended purpose, namely, to call someone. True, a little in altered form.

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